Michael Cronk

Grass Valley, VP, Advanced Technology

Michael Cronk is vice president of advanced technology for Grass Valley. He guides the critical development of Grass Valley’s next generation core technologies for both cloud and on-premise topologies including Grass Valley’s new Agile Media Processing Platform (AMPP). Cronk also serves as Chairman of the Board for the Alliance for IP Media Solutions (AIMS) – an organization dedicated to the promotion of open standards and specifications for the media and entertainment industry.

Cronk previously served as senior vice president of strategic marketing between 2015 and 2016, driving Grass Valley’s product roadmap and strategy. He rejoined Grass Valley in February 2013 as senior vice president of marketing and product line management where he was instrumental in the turn-around of the company prior to its acquisition by Belden. Cronk was also with the company between 1989 and 2008 and held a number of growing roles over that period including general manager of the server and news business, as well as vice president of marketing. During his previous tenure with the company, he led the identification and implementation of Grass Valley’s expansion strategy into the adjacent markets of news and sports entertainment. These segments grew to represent over 50 percent of the server business.

Prior to rejoining Grass Valley, Cronk was founder and CEO of Nmera, where he developed and implemented business strategy, which enabled the startup to compete in deals and win accounts from billion-dollar, established competitors at end-user accounts such as Google.

Cronk holds both bachelor’s and master’s degrees in electrical engineering from the Massachusetts Institute of Technology.

Featured in: Cloud-Based Production Roundtable (12/14)

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