Lauren Cochran

Miami HEAT, Senior Director, Interactive Media

Lauren Cochran is entering her seventh season with the Miami HEAT. As the senior director of interactive media, Cochran oversees digital marketing and strategy for the Miami HEAT by leading a talented team that turns data into dollars. Cochran is responsible for the Miami HEAT's digital properties including social media, paid media, email marketing, web, mobile app, e-commerce, and esports. Under her leadership, the HEAT Social Media Department is a consistent leader in social media engagement and growth with over 23 million followers, has had record breaking sales on the HEAT online retail store, and successfully launched a paid media strategy reaping big returns on ticket sales.

Prior to joining the Miami HEAT, Cochran served as the director of digital media for the Philadelphia Flyers for seven seasons overseeing their digital properties that included the website, email marketing, mobile marketing, and social media.

Featured in: Digital Content and Social Media Production Roundtable (Monday 12/14)

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